Usually Google displays the local Knowledge Graph for branded queries when the searcher is looking for a business in a specific location, not just asking for general information about the company.Ī local Knowledge Graph usually includes: It is composed of a Google map and the top three local listings. Local packs in Google results are a must-have for any business with a physical location.
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Getting listed within the Route box is free for transportation companies.
These results actually come from Google Maps. If the searcher is looking for a route to get from one place to another, Google will often show the Route box, with a map, directions, means of transportation, and even schedules for a bus or a train. Google gets either a pay-per-click or a commission whenever a reservation is made via Google listings. Looking to book a hotel in a remote destination? Google will display an option to book an apartment right in the SERP, which is actually a part of branded Knowledge Graph listings for hotels. The Flights box contains the names of airlines/travel agencies and links to their sites, flight duration, and fares. The tool lets searchers find flight schedules and prices through Google search. Google Flights appeared in 2011 following Google’s purchase of ITA matrix software. The Knowledge Graph box is powerful in terms of traffic and brand authority: it makes searchers deeply involved and serves as a strong signal of the company’s reliability. It does as much good for non-commercial entities, like museums or travel guides. It is great for companies that target branded keywords: stores, books, movies, music bands, etc. The Knowledge Graph panel usually shows up for navigational, mostly branded queries. The panel usually contains the company name, the type of business, the logo, a link to the company’s site, a description, a list of the entity’s social net profiles, and a “People also search for” box. It collects information from a variety of sources (in the first place Wikipedia and official sources) about a prominent entity. The Google Knowledge Graph is a knowledge database developed by Google to improve the search engine results. Paid shopping ads are usually displayed for queries with straightforward commercial intent. These ads contain names, images of the products, prices and links. Paid shopping results appear as enriched ads to the right of the organic listings or above them. While Google Ads campaign is appropriate for any type of business, large or small, Google shopping ads are suitable for large e-commerce websites. They may turn up among any type of Google SERPS, in case the search engine believes you have a purchase intent, and your query matches those of a running ads campaign. Google Ads may get displayed in blocks either above or below the organic search results, marked accordingly. Sometimes Google shows the search bar itself, without specific implementations. There is a specific markup for the Search box that helps crawlers identify the search bar you want used for the Search box feature. However, for some cases it serves its purpose - to generate clicks to the right page. Probably, most people ignore it on a page crammed with images. The Search box is a fairly unnoticeable search bar that you get in your snippet along with sitelinks. This way, your site looks trustworthy, and users figure out at a glance what it offers. The main benefit of sitelinks is that your deep pages get featured directly on the SERP. But do you know what makes them show up, and which of them are more suitable to your business needs? Let’s brush it up a bit. Surely, you encounter each of them a multitude times a day. The most common types of enriched results on the search result page are: Knowing it, you will get your pages featured on the first Google search result page and win more traffic to your site.
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With this short guide, you will learn how to analyze rich results on SERPs, and what tools can help you track SERPs. That’s because the ultimate SEO goal is to make users click through to their pages and get involved with the products. While this is surely a good intention, SEOs are having a hard time over rich results on SERPs.
That is what Google wants - users finding answers to their queries right in the SERP, without the need to leave the search result page. Now, if you Google something more or less popular, you might get mesmerized by a colorful SERP answering all possible questions around your topic. Do you recollect the times when Google search results were a plain list of ten blue links? The days are gone.
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